Like many seaside resorts, Blackpool has been through hard times but it remains Britain's number one holiday destination. This film goes behind the scenes with the people working hard to keep Blackpool ahead of the game through one of the wettest summers on record.
We follow car park entrepreneur and businessman Howard Plant as he attempts to open a new cabaret venue in time for the summer season We meet Claire Smith who runs the family guesthouse business. Faced with the prospect of her only son leaving town and dashing her hopes of him joining the family firm, what can she do to persuade him to stay? We also follow variety promoter Tony Jo, as he puts together the acts he hopes will pull in the crowds at Blackpool's Grand Theatre.